For those who are new to the world of SMS marketing services and are looking to hire one, the entire process can seem like a maze.
How do you differentiate one service from another and find the best one for you? Is there any way to determine how successful you’ll be in advance? And just how do you set up your success criteria, anyway?
Fortunately, there are plenty of parameters that can be objectively evaluated, and you should definitely give textedly a thorough evaluation. To help, we’ll run through some of the most important ones here, and hopefully, this will give you the foundation to do any other essential research on your own.
Start with the number of annual text messages you’ll get, along with the number of free keywords. Free incoming text messages are important, too, as are message templates that can be altered as needed.
You should also look for a full-scale marketing solution that knows your business, and the company should also help you engage your audience as well as improve customer service and track tangible results.
Analytics and reporting capabilities are important, too. You need to know how your campaigns and keywords are performing, and you should know the specifics about contact list performance, too.
Good service like textedly should also allow you to automate your service and the reporting of results. This will give you the flexibility to analyze and improve your results, and this will, in turn, help you improve future campaigns.
Look for a complete list of contact management services as well. Old numbers need to be culled and eliminated, and if they’re not your campaign performance will be significantly diminished.
You need to be able to differentiate clearly to see what’s working, and the quality of a firm’s contact management process is what allows you to do this effectively.
In a different way, customization is just as important as automation. In today’s SMS marketing world, you need to be able to personalize messages, and you should also be able to capture as much essential information about your customers, too.
Your SMS marketing service should also function effectively in the mobile world. Companies like textedly offer multimedia messaging and scheduling features that allow you to pursue new clients and customers.
These are just a few of the features you should look for, and they’re all a part of the offerings at textedly. They’ll allow you to get the most out of your SMS marketing program, and increase your revenue and profits along the way!
